www.asrenamayeshgah.com :
Global Exhibitions Day is an opportunity for economies and cultures to be united. Reaching out beyond the geographical borders, this day provides an opportunity for nations and states to showcase their potentials in a global level.
This day is an opportunity to put what we can offer on display to be judged and evaluated.
Let’s think about this simple question, what is an exhibition and what are its strengths and goals? We as show organizers and the people in charge of this industry need to address this question daily and seek the right answer to help us improve this industry.
When it comes to a global day of an industry certainly it demands something beyond the usual festivals and gatherings. When it comes to an industry, more than a simple business is considered and when it comes to the exhibition, deeper aspects are demanded. These three words put together makes it even more complex.
Global Exhibitions Day in Iran, a country of talents and resources, makes it a more difficult job to fulfill.
Global Exhibitions Day is a day to respect for the creativity and innovation of all those who one day stepped out of all repetitions to create new products and services. All those who opened new windows for changing part of this world and make the life easier and more beautiful. Global Exhibitions Day is a day of an industry without a border. This day should be cherished and thought of. Let’s think again and again about this question: what is an exhibition and what are its strengths and goals?
Rasoul mohagheghian
Managing director of Isfahan international exhibition
www.isfahanfair.ir/