www.asrenamayeshgah.com :
Selecting a global exhibition day through efforts of an Iranian is a great honor for Iran. Therefore, governmental supports in elevation of Iran exhibition industry position, besides increasing employment grounds, will also result in economic development. Yet and though an Iranian has been the designer of such a great day in world level, it still has not received proper attention.
The prosperous industry that despite its being young, was able to bring about economic development and attraction of foreign investors for advanced countries, has not yet been known as an industry in our country.
In addition, while exhibitions are ports of countries target markets and with their attractions could incline many investors to a country, still don’t have a proper position in Iran. Yet, I hope the worldwide selection of one day in the name of this prosperous industry could result in economic development by compensating present lags, encouraging the governmental sector to create infrastructures required by this industry and increasing of foreign investors' presence.
At the same time, it should be noted that since this industry is still unknown as an era, no attempt is made for reducing its lateral costs.
This issue has caused exhibition industry prosperity in Iran faces great challenges. Still, exhibitions site encounter problem in paying their water, electricity and gas costs which are calculated commercially.
While, if exhibition industry is recognized and its rules follow rules of industrial units, many of exhibition sites problems in provinces will be solved and these costs are spent in developing exhibition industry. This is the greatest support that exhibition sites expect from the government. The prosperity of exhibition sites in provinces may change them to a permanent form and creates occupations.
Undoubtedly, by increasing of exhibition events of a province its tourism attractions will be more noticed. By increasing of pavilions, manufacturers of pavilions become more active, hotel industry and living status of seasonal workers will also be improved; in this way, resistive economy ideals become operational.
Therefore, it seems that with an accurate planning and reduction of lateral costs of province sites, we could help creating province employment grounds. This industry has not sufficiently grown for various reasons. Sanctions reduced our relation with the world and in a time section, it was cut off and non- recognition of exhibition industry is among factors that have encountered our country exhibition industry with some challenges. However, introducing the day of exhibition industry by an Iranian and its universal registration shows that what capabilities and capacities we have that we should use.
Of course, we cannot and should not consider creating all development grounds as the government duty. The private sector has not acted properly. We cannot always wait for the government to do something. Nevertheless, since the government is policy maker of events like exhibitions, then it is expected that by creating required infrastructures, this universal prosperous industry to be supported. For this purpose, especially in province sector, it should be specified that which organization is Proctor of this industry.
When we face a problem, we don’t know we should refer to commerce development organization or Ministry of Industry, Mince & Commerce or the exhibition corporation or other dependent organizations in the center of provinces. First, the proctor of this industry should be clearly specified so that by relying on that organization, we address removing insufficiencies, growth, and development. All over the world, the government schedules, private sector acts, and the government has a very insignificant interest in implementation.
Therefore, with a glance at past, we can easily find out that the current insufficiencies in this industry are due to the inefficient performance of the private and governmental sector.
For introducing the universal day of exhibitions, which is among Iran honors, we acted regarding Kerman tourism attractions. By publicizing pictures and banners, Yoffe has acted for attracting addresses for cooperation. So, we also by installing a banner in front of five tourism attractions registered by UNESCO and publishing its images in Kerman site, telegram and virtual networks, introduced this great day. So that besides attracting tourists for unique attractions of this province, employment ground is provided more than before and by attracting addressees presence of this industry, economic development ports are provided in this way.
The final point is that by attention to the slogan of the exhibition industry universal day, think universal, act regional, we find out the significance of observing minimum exhibition standards. The point that has not been noticed in Iran exhibition industry for various reasons or it has been less noticed. At present, there is no specific plan for accurate, professional and planned registration of visitors' information and no approach has been considered for this significant issue.
Considering Iran new conditions, after obviating sanctions and further vote of Iran wise people to the continuation of eleventh government and providing the conditions of valid foreign companies' presence in Iran internal exhibitions, the requirement of serious revision in Iran exhibition industry is intensely felt.
Omid Fadaie
Managing Director of Southeast International Exhibitions Company
http://www.kermanfair.com/