Face it, the marriage of technology with events has transformed the trade show industry. What began as a great tool to communicate with show audiences has morphed into a powerful partnership that continues to deepen as show producers, managers and organizers realize the incredible benefits of using digital platforms to harness and measure data, market their events, fine-tune their strategy and planning, increase the global reach of their trade shows and conferences and most importantly, interact with audiences and improve attendee experiences.
In an effort to examine this growing phenomenon and provide event professionals with benchmarks and insights on event technology, trends and best practices for using tech to increase the value and efficiency of their shows, TSNN has launched its third in a series of industry research reports: “The Convention & Exhibition Management Technology Study – How Leading Event Producers are Using Technology to Improve Their Events & Capture Data.”
“This TSNN Event Tech Research Report is an incredible resource for trade show organizers and suppliers alike,” said TSNN President and Editor-in-Chief Rachel Wimberly. “All of the information comes directly from some of the largest shows in the industry and highlights what event technology issues and trends are out there.”
Sponsored exclusively by Cvent, this special report was developed by TSNN in partnership with Access Intelligence Consulting.