The importance of Exhibition Industry based on half-of-century experience in order to improve commercial exchange, industrial development, job creation, tourism promotion, technology transfer and strengthening economy base of countries caused UFI (Global Association of The Exhibition Industry) to present June 7th of current year as the Global Exhibitions Day.
Mr. Shahrokh Modarres (who give this suggestion) has valuable experiences in this industry and participating in international conferences related to the exhibition and also he has many scientific and professional books in this field so he could have the effective role in developing this industry. Global Exhibitions Day based on UFI presentation has some purposes as following which are welcomed by many economical organizations:
1). Appreciation of Expo activists.
2). Informing Global society about the importance of exhibitions in order to social and economic developments in the countries
3). Creating culture in order to develop Exhibitions by Media
4). Informing decision-makers about importance of Exhibitions and encouraging them toward supporting this industry
Fortunately, all exhibition centers by considering the importance of this global event have welcomed it. Now Public relations and international affairs of Iran International Exhibition Co by reflecting this event in Media is trying to appreciate former activists in this industry and it is going to hold the best ceremony in order to honor Global Exhibitions Day.
Mohammad Saadati Pour
Advisor of CEO, Director of Public Relations of I.R.IRAN International Exhibitions Company